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Cement Europe | Policy Focus | Lead Markets and Sustainable Construction

Lead Markets and Public Procurement

One of the key policy measures to achieve Cement Europe’s Net Zero Roadmap ambition is the creation of lead markets for low-carbon products. These markets are essential to support the development and deployment of new technologies and processes, fostering demand for decarbonised cements.

Cement Europe believes that public procurement can play a decisive role in creating lead markets and welcomes the upcoming revision of the Public Procurement Directives. It is crucial that bids for public works consider quality, sustainability, and innovation — awarding contracts based on the best price–sustainability–technical performance ratio.

As an interim solution until the Energy Performance of Buildings Directive (EPBD) and the Construction Products Regulation (CPR) are fully implemented by 2030, Cement Europe proposes a framework for developing national classification schemes to define low-carbon cements.

Related resources

Climate & CO₂ Strategy Lead Markets and Sustainable Construction

Unlocking lead markets for low-carbon cement: a labelling proposal by Cement Europe

Climate & CO₂ Strategy

Creating lead markets for low-carbon cements