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Lead Markets and Sustainable Construction

Europe’s transition to climate neutrality will only succeed if demand for low-carbon, circular products grows alongside innovation in how they are made. The cement and concrete industry plays a central role in this transformation, building the foundations of Europe’s sustainable future while reducing its environmental footprint across the value chain. 

Cement Europe works to ensure that policy and market frameworks recognise the importance of this role. Creating lead markets through effective public procurement will help accelerate the uptake of low-carbon cements and concretes. The implementation of the Energy Performance of Buildings Directive (EPBD) and the Construction Products Regulation (CPR), alongside updated cement standards, will further stimulate demand for sustainable materials and guarantee their quality and performance. 

Beyond production, the sector contributes to Europe’s circular economy by reusing materials, recycling concrete, and capturing CO through natural and enhanced carbonation, which transforms buildings and infrastructure into long-term carbon sinks. 

At the same time, robust and science-based sustainability assessments ensure that climate and environmental policies reflect the real impact of materials throughout their lifecycle — helping the construction value chain build better, longer-lasting and lower-carbon infrastructure. 

Together, these elements support the creation of a strong policy and market ecosystem for low-carbon construction, one that balances innovation, competitiveness, and environmental performance.